Discover Turin

Discover Turin


Turin, located at the foot of the Alps, is a city of a thousand faces, alive and rich in history. Capital of the Duchy of Savoy and then of the Kingdom of Sardinia, Turin was the theater of national unity, becoming the first capital of Italy from 1861 to 1864.


Walking in the city, you can admire elegant Royal Residences, which in 1997 have become part of the UNESCO heritage, majestic baroque noble palaces, long tree-lined avenues, noble gardens and parks… and let’s not forget the outstanding cultural heritage! The many museums and monuments of Turin, where the most diverse forms of history and artistic expression, from art to music, from cinema to photography, meet in a regal stage, offering a truly all-round experience to its visitors and citizens.


Over two thousand years of history in the city of refinement, elegance and good food.

Are you ready to be amazed?

TURIN, the origin of the name.


There are many, many legends: here’s two!


The most quoted:

From the name of the Taurini people, which in ancient times came down from the mountains to settle in the area where the city currently stands. The etymology of their name originates from the Indo-European root «taur», derived from the ancient Greek «oros», mountain and from the Sanskrit «sthur», massive. The root «taur» could also originate from the Celtic «thor», always with the meaning of mountain. With the Roman conquest in 58 BC, the Romans created a military garrison named Iulia Taurinorum, in honor of Emperor Julius Caesar. With the emperor Augustus, the camp was transformed into a true Roman colony: in 28 BC, the name of the city became Augusta Taurinorum.


The most peculiar:

Legend has it that in the woods around the city lived a frightening dragon, which spread terror among the population, spitting fire and flames, eating farm animals and killing people. The locals, looking for a solution to defeat the dragon and return to peace, thought of sending another animal that could fight against this scary creature. The choice fell on a red-haired bull, the strongest and most robust animal they had available. To make it even stronger and to increase the chances of victory, the inhabitants of the city gave the animal a mixture of water and red wine to drink. And indeed, this drink made the bull even more pugnacious and impatient. After he drank this “elixir”, the red bull was brought into the woods and the battle with the dragon began. The brave bull, fighting with all his strength, succeeded in wounding the creature and eventually won, managing to kill it. However, during the fight the red-haired bull was seriously injured and died soon after. The population of the village was so grateful to the red bull and to his sacrifice that they decided to add it to the Olympus of their gods and to put his image on the city emblem. From this valiant bull derives therefore the name of Turin and the bond that the city still has with this animal, symbol of strength, tenacity, courage and freedom, considered the virtues of the people of Turin.

What people say about us:


“Turin is a beautiful city: its spaciousness exceeds, I think, everything that has ever been conceived before”.

(Mark Twain)


“Without Italy, Turin would be more or less the same. But without Turin, Italy would be very different”.

(Umberto Eco)


“Turin is the most profound, most enigmatic city, not of Italy but of the world”.

(Giorgio De Chirico)


“Wonderful clarity, autumn colors, an exquisite feeling of well-being spread over all things”.

(Friedrich Nietzsche)


“The capital of the Kingdom of Sardinia is not second to any other city for its magnificence”.

(Nicolaj Gogol)


“The most beautiful village in the world”.

(Charles Montesquieu)